Published on : Wednesday, August 23, 2017
Nebraska’s tourism industry on Monday welcomed scores of people to the state to view the total solar eclipse. The eclipse passed diagonally through the center of the state from Scottsbluff all the way down to Falls City. Small towns and cities in and around the area prepared for months and even years to host visitors from around the world and many hotels, B&B’s and campgrounds were completely sold out for months in advance.
The Tourism Commission’s website, www.VisitNebraska.com experienced a 30% increase in traffic over the same period last year as incoming visitors did a research on places to go and things to do while they were in Nebraska for witnessing the eclipse.
Media coverage for the event also provided free publicity for the state as journalists, photographers, bloggers and social media influencers from across the country and around the world assembled in Nebraska to share their story.
The Nebraska Tourism Commission said that its value is over $133 million dollars in publicity. Nebraska Tourism’s Marketing Manager, Angela Sears said, “In the final seven days alone there was over $72 million dollars worth of press that would have reached over 7.7 Billion people world-wide.”
Nebraska Tourism’s Executive Director John Ricks, who watched the eclipse in Ravenna, stated, “You can’t just guess at the impact of such an amazing one-time event like this, so we partnered with tourism industry research experts to develop a survey that would help us better estimate the actual visitor count and measure the economic impact that we knew our stakeholders would want to know.”
During the event the Nebraska Tourism Commission had volunteer survey takers around the state to survey eclipse visitors to gauge the economic impact of the event in the state.