Tourism And Events Queensland’s Great Barrier Reef Cooperative Advertising Opportunity

Published on : Friday, March 18, 2016

Queensland TourismTourism Australia has advised that the three-part documentary series “The Great Barrier Reef with David Attenborough” will air nationally in April.


The series is part of Tourism Australia’s latest campaign to promote Australia’s Aquatic & Coastal experiences. This is expected to generate strong interest in the Great Barrier Reef experiences, and Tourism and Events Queensland (TEQ) will undertake a range of in-market activities in the lead up to, during and following the documentary series.

Activities include:

  • Destination campaigns for the Southern Great Barrier Reef, Townsville, Tropical North Queensland, The Whitsundays and Mackay.
  • A Great Barrier Reef Special on Channel 7’s Queensland Weekender to air in Queensland on March 28.
  • Amplifying the Great Barrier Reef video and story content through social media and online news channels.
  • Search engine marketing
  • National press advertorials
  • A Great Barrier Reef e-newsletter to TEQ’s consumer database of 958,367 subscribers.
  • A national media push via famils, media releases and stories.
Queensland tourism operators are invited to advertise in two national Great Barrier Reef-themed press features appearing in the Weekend Australian in April.
Source:- Queensland Tourism

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