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Published on : Thursday, September 7, 2017
A tourism and wildlife heritage handbook has been launched by the Common Market for Eastern and Southern Africa (Comesa) for boosting tourism in the region and for encouraging member states to develop strong linkages.
The 62-page handbook titled “One Market, Countless Destinations’, was launched recently during the 41st World Tourism Conference in Kigali. It was launched by Comesa Business Council (CBC) Chairperson, Dr. Amany Asfour.
This handbook is part of the Comesa Sustainable Tourism Development Strategic Framework, which has been recognized by member states for developing national tourism action plans for increasing competitiveness of the sector.
The handbook has collation from 19 Comesa members of which Zimbabwe offers a rich diversity of flora and fauna, culture, animal species and birds, historical sites and other memorable experiences.
The CBC Chairperson urged Comesa governments to consider developing local tourism by coming up with affordable products that will boost tourism in these regions.