Tourism Australia Amplifies Aquatic And Coastal Campaign To Embrace Fishing

Published on : Wednesday, May 18, 2016

Friday 061117 0043

Tourism Australia’s latest iteration of the aquatic and coastal campaign will showcase unique and varied fishing experiences. The hugely popular sport has been identified as the next big thing for marketing Australia, with research showing it to be an area of ‘untapped tourism potential’.

 

Tourism Australia Managing Director John O’Sullivan said in the last year, 315,000 international visitors tried their hand at fishing, representing five per cent of all tourists. “Fishing is one of Australia’s biggest sports and leisure pastimes but international awareness of just how much our country has to offer in this area is something we want to improve,” Mr O’Sullivan said.

 
“Building and promoting tourism experiences based around fishing presents another opportunity to play to Australia’s competitive strengths by highlighting our world-class beauty and natural environments, our spectacular coastlines, our rivers and inland waterways. “This is about telling that story to international travellers, by showcasing these unique and varied fishing experiences and the people and operators who bring them to life,” he said.

 

 

Tourism Australia’s North Asia regional general manager Andrew Hogg, on the Gold Coast for this week’s Australian Tourism Exchange conference, said he backed more profile for local fishing trip charters. “We know from our research that the Chinese rate our seafood as among the best in the world, outside of their own country. We also already know they love our nature, and outdoors, so I think there’s little doubt that tourism experiences based around fishing would appeal very strongly.”

 

 

Federal Minister for Trade and Investment, Steven Ciobo said it made “a lot of sense” to include fishing in marketing.

 
“Quality experiences such as barramundi, deep-sea, sport and fly fishing attract high-value international travellers who stay longer and spend more,” Mr Ciobo said.

 

 

 

Source:- Tourism Australia

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 11 AHIF 2017
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 15 leisure 17
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 hospitalityqatar 17
  • 17 worldmiceday 2017
  • 18 TRAVEL-TECH-MIDDLE 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 TTG Incontri 2017
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com