Published on : Wednesday, July 18, 2018
China is Australia’s largest and highest yielding international inbound market.
Based in Shanghai, Mandy Wu will set the direction of Tourism Australia’s marketing and Public Relations activity in China as well as ensuring Australia has strategic working relationships with key partners.
Mandy joins Tourism Australia from Cathay Pacific where she gained over 15 years of international experience leading teams in Mainland China, Hong Kong, Malaysia, Brunei and Canada.
Her most recent position at Cathay Pacific was as Corporate Affairs Manager leading the airline’s engagement with government, media and other key opinion leaders.
The Regional General Manager for North Asia area, Tourism Australia, Andrew Hogg, said Ms Wu’s understanding of China and the broader Asia region were key factors in her appointment.
Mr Hogg said that China is a very critical market for Asutralian tourism, where effective stakeholder management. China is a critical market for Australian tourism and one where effective stakeholder management is key role here.
Mandy has a deep knowledge and understanding of the region, an extensive network of contacts and a strong aviation background which are ideally suited to the role.
China has recently overtaken New Zealand as Australia’s largest inbound market, also worth more than A$10 billion annually in tourism spending. There is a record 1.35 million people visited Australia from China in 2017, up 12.3 per cent compared to the previous year.