Tourism Australia: Aussie hotels must balance demand from China

Published on : Tuesday, July 18, 2017

australian-tourismTourism Australia has suggested on Tuesday that the hotels of Australia need to ‘keep pace’ with the demands placed on them by Chinese travellers.


These remarks followed after international research indicated that Chinese tourists did not prefer to travel to Australia as compared to the scenario a year ago. This research was undertaken by an Expedia-owned website. In this research it was discovered that Australia was on the third on the list of destinations where Chinese tourists preferred to travel in the following 12 months and it was lower from its number one position last year.


Travellers coming from China feel that the hotels of Australia were inadequately equipped to deal with Chinese tourists.


And, many of them said that a lack of Mandarin speaking staff was quite a challenge. They added that the hotels also lacked sufficient support in terms of payment facilities like China Union Pay.


John O’ Sullivan who is the managing director of Tourism Australia said on Tuesday that while Chinese travellers wished to arrive in Australia, the lack of support seemed to be indeed detrimental for the regional tourism industry of Australia.


However, some of the hotels have acknowledged the challenges and are putting their best foot forward in their attempts to accommodate Chinese travellers and make them content with their facilities.


Simon McGrath, the chief operating officer of Accor Hotels said that his company had launched its Chinese Optimum Services Standards over five years ago implying that many locations were smartly equipped to tackle Mandarin speakers.


McGrath said that currently these standards have been adopted by more than 50 of their hotels.


On the other hand, Bob East who is the boss of Mantra hotels said that hotels in different locations that are more inclined towards entertaining international tourists should make their best efforts in keeping up with the demand from China. At the same time, there were several hotels in the lesser-known areas that primarily aimed at expanding domestic tourism.




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