Tourism Australia celebrates five decades of success

Published on : Wednesday, August 23, 2017

Tourism AustraliaTourism Australia this year celebrates five decades of promoting Australia in key markets across the globe. This anniversary comes at a time with the announcement in Mumbai of the tourism program for the 2018 Commonwealth Games, in the presence of ace shooter and former Olympic and Commonwealth Gold Medalist, Abhinav Bindra.

The Gold Coast is all set to host its first ever Commonwealth Games in 2018 ensuring that the destination provides memorable tourism experiences to sports fans from across the world.

During the past five decades, Australia has emerged as a leading tourist destination offering world class natural beauty, coupled with unique wildlife, warm and welcoming people as well as exceptional food and wine experiences for travelers from around the world.

In recent times, markets like India have contributed to the continued growth in tourism to Australia alongside longstanding western markets.

Via focused consumer marketing and trade development initiatives, Tourism Australia has been promoting the top tourism experiences across the states of Queensland, New South Wales, Victoria, South Australia, Western Australia, Tasmania along with the Northern Territory, and the nation’s capital Canberra to reach the travel trade and potential travelers in principal markets globally including India.

Tourism in Australia is an important contributor to the Australian economy. For the year ended March 2017, total visitor spend (including domestic and international) reached AUD102 billion, up 5.8 per cent from the previous year. Tourism Australia Managing Director, John O’Sullivan said, “Tourism Australia is incredibly proud to have reached its 50 year milestone and working in partnership with the travel industry to grow tourism to Australia. Our global consumer campaigns such as ‘There’s Nothing Like Australia’ – most recently brought to life with its ‘Aquatic and Coastal’ and ‘Restaurant Australia’ iterations – continue to evolve to showcase some of the very best attractions, experiences and food and wine options Australia has on offer for travelers.”


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