Published on : Thursday, November 2, 2017
Tourism Australia launched the Great Australian Airfare Sale, to provide Indian travellers best deals in airfares on eight airlines namely Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines and Thai Airways.
The Great Australian Airfare Sale will be on for three weeks from November 1 to November 21. Travellers can plan their travel till November 2018 to Australia. The campaign will be promoted across various digital platforms to engage and interact with the target audience, and will be further amplified through Tourism Australia’s key distribution partners and popular online travel agents. Through this campaign Tourism Australia is also marking the celebrations of its 50th anniversary.
Tourism Australia has unveiled this campaign to encourage Indian tourists to experience the best of Australia. Their aim is to increase tourism from India to Australia by offering tourists top airfare deals that will help them plan their next holiday in Australia.
Commenting on the campaign, Tourism Australia country manager – India and Gulf Nishant Kashikar said: “The campaign will help us accelerate market demand by creating new opportunities for Indian travellers to explore Australia’s aquatic and coastal experiences, unique wildlife and incredible food and wine offerings.”
At present, India is Australia’s 9th largest inbound tourism market, with over 2,86,000 tourists visiting Australia as of August 2017. Over the past four years, Tourism Australia has recorded double-digit growth in tourist arrivals and this year there has been a growth of 15% in arrivals.