Tourism Australia reveals consumer and market profile

Published on : Saturday, May 14, 2016

H_MediaPRESS RELEASES201510 October151001 - Tourism Australia Film Shoot - Katherine GorgeIn 2015 Hong Kong visitor spending rose 23 percent to $1.2bn, Italian visitors stayed an average 71 nights and 26 per cent of German visitors choose to fly with Emirates according to Tourism Australia’s latest international market profiles.



The updated market profiles released highlight market performance, the aviation landscape, planning and booking information sources and distribution for each of Tourism Australia’s target markets.



In addition Tourism Australia has published in-depth consumer profiles for each market, giving more detailed insight into the most important factors for travellers when selecting a holiday destination.



The profiles, created in time for the annual Australian Tourism Exchange, also show Australia’s ranking against key competitors in terms of consumer’s aspiration to visit, awareness of experiences, intention to visit and actual visitation.








The consumer demand research helps determine strategic priorities to achieve the Tourism 2020 goal by providing a comprehensive assessment of Australia’s current destination appeal and the latent demand potential.



The research is conducted annually across eleven of Australia’s key tourism markets: China, Germany, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, UK and USA. Over the last four years, Tourism Australia has spoken to over 60,000 international long-haul travellers via online research panels.

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 08 OTM 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA


Get our toolbar!
Review on