Tourism Authority of Thailand aims to make ATF 2018 a major success

Published on : Wednesday, September 6, 2017

Tourism Authority of ThailandThe Tourism Authority of Thailand (TAT) has vowed to make the ASEAN Tourism Forum (ATF) in Chiang Mai an organizational success, especially the TRAVEX buyer-seller part, where there are millions of dollars of business annually.

According to the Pacific Asia Travel Association (PATA), demand for Southeast Asian tourism products is growing at 10% per year, making ASEAN the fastest growing tourism region in the world.

Mr. Yuthasak Supasorn, the TAT Governor said, “TRAVEX is the engine room driving much of ASEAN’s tourism success story. That’s why we are calling out to exhibitors to book their space, and for buyers to come and showcase the best of Southeast Asia to the world.”

ATF will take place at the Chiang Mai International Exhibition and Convention Centre (CMECC) 22-26 January, 2018, with travel industry buyers conducting business on the floor of TRAVEX 24-26 January.

Thailand’s Minister of Tourism and Sports, Ms. Kobkarn Wattanavrangkul said, “Based on its experience organizing the Thailand Travel Mart (TTM), TAT undoubtedly has the marketing reach and buyer-handling discipline to make TRAVEX work smoothly for ASEAN.”

She added, “While TAT is organising TRAVEX, make no mistake, this is an ASEAN show with leading tourism products from all 10 ASEAN member states – Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam.”

Around 47% of ATF buyers come from Europe, 15% from the Asia Pacific, 9% from the Americas, 4% from Oceania, and 3% from the Middle East. ATF in Chiang Mai 2018 will be the 37th manifestation of the show and it is now being held in Thailand for the sixth time. The theme for 2018 will be “ASEAN – Sustainable Connectivity, Boundless Prosperity.”

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