Tourism Authority of Thailand launches app to attract Chinese tourists

Published on : Friday, September 8, 2017

Tourism Authority of ThailandThe Tourism Authority of Thailand (TAT) has launched an official Mandarin Chinese language WeChat ‘Visit Thailand’ application for Chinese tourists.

 
The TAT’s information support network also includes its Call Center 1672 and the online TAT Contact Center, and both are available in Mandarin Chinese, offering instant information and assistance to Chinese travelers visiting Thailand.

 
Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for Marketing Communications said, “The Chinese travel market is cut off and very different. It is vital, as the country’s whole online ecosystem is effectively the largest closed ‘intranet’ in the world. WeChat ‘Visit Thailand’ levels the playing field, giving Chinese tourists a preferred communication tool they trust in their native Mandarin dialect.”

 
The application is available both in Thailand and China, where tourists can ask for tourist information and assistance 24 hours by sending a simple text message to the application help desk.

 
China is Thailand’s largest tourist source market. Thailand welcomed 8.8 million Chinese visitors generating 430 million Baht in revenue in 2016. The number is expected to grow to nine million tourists this year and generate over 480 million Baht in revenue.

 
WeChat is currently China’s most popular social media application with 889 million active users. The figure is expected to grow.

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