Published on : Tuesday, May 7, 2019
The roadshow, which was arranged from 2nd to 4th May, covered two countries, both of which are the prime markets for TAT. The post-ATM roadshow has witnessed TAT visit Kuwait (2nd May), with the team concluding the tour on 4th May in Qatar. The roadshow highlighted Thailand’s several offerings to the travel industry in the Middle East region.
This year, numerous Thai hotels, tour operators, medical service institutes and tourism related agencies from the private sector took part in the roadshow; each highlighted the unique offerings available across the diverse nation.
The ‘Open to the New Shaded’ campaign by TAT emphasizes the diversity of Thailand and its unique and unexplored offerings for travelers. It comprises five pillars: shades of Thai gastronomy, shades of nature and beach, shades of arts and crafts, shades of culture and shades of way of life.
Last year, Thailand greeted 38.2 million visitors, bringing in 63 billion USD in terms of tourism revenue – a 7.5 per cent rise on the previous year. Of those visitors, more than 550,000 were from the Middle East; generating an income of more than 1.4 billion USD.
To quote Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), TAT, “The Middle East is a key market for us and we are incredibly excited to see continued growth in visitors from the region. From white sand beaches to world-class wellness retreats, fascinating culture and the famous Thai gastronomy, Thailand offers something unique and exciting for every type of visitor from across the region.”