Tourism Authority of Thailand Hosts Fam Trip for Central & Latin American Countries

Published on : Friday, May 10, 2019

For the first ever fam trip and business networking session in Thailand, the Tourism Authority of Thailand (TAT) recently hosted 40 top tour operators and travel experts from five Central and Latin American countries.


The event incorporated with Emirates Airlines, Turkish Airlines, and Bangkok Airways for the travel trade from this region and took place from April 27 to May 7.


The fam trip for the travel trade from Brazil, Argentina, Mexico, Chile and Colombia was organised as part of the TAT strategy to tap potential new markets, diversify the current range source markets and reduce over-exposure to visitors from any one region.


The group arrived in Thailand from Sao Paulo, Brazil, on April 28 and was escorted by TAT Los Angeles Office on visits to popular tourist attractions in Bangkok, Ayutthaya, Phuket, Ko Samui and Phang Nga. A market briefing, product presentation and the
“Amazing Thailand Latin America Trade Meet” were organised on May 2, at the Park Hyatt Bangkok Hotel, the first such event in Thailand.


On May 2, the Latin American trade members participated in networking and business sessions with 51 local suppliers in Bangkok representing hotels, resorts, destination management companies (DMCs), a cooking school, a transportation provider, and an
entertainment company.


In addition to hotel inspections and visits to popular iconic spots; such as, the Grand Palace, Temple of the Emerald Buddha, Chinatown and the Flower Market, the fam trip were include some unique experiences; such as, a Walking Tour of Tha Din Daeng and
Kudeejeen Community on the western bank of the Chao Phraya River, best known for the Catholic community (mainly of Portuguese descendants) around the Santa Cruz Church.


The Latin America tourism market is considered a strong potential market for Thailand. In 2018, Thailand hosted 202,106 visitors from Latin America, generating approximately 15 billion Baht or 500 million US dollars in revenue. The market is likely to grow further in
2019. The major source markets are Brazil, Argentina, Mexico and Chile.

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