Published on : Wednesday, August 21, 2019
Tourism Authority of Thailand (TAT) is aiming to welcome two million Indians this year with a substantial 20 percent increase in Indian arrivals during the first five months of 2019. This was said by Charun Ohnmee, the Deputy Governor for Policy and Planning, TAT at the last leg of four city Indian roadshows in New Delhi recently. Last year, Thailand saw 1.6 million Indian visitors.
With a constant growth in arrivals, TAT is now putting a lot of efforts for sustainable tourism. Ohnmee said that Thailand is transforming from being a mass tourism destination to a value-for-money destination and now is aiming at quality tourism to follow the practices of responsible and sustainable tourism.
“We have changed the perception of being a cheap destination. We now set our target as tourism revenue only. We do not focus about the number of tourists going to Thailand. We do advertising, broadcast new messages to people and then talk to people on supply side. We tell them that we need quality tourism,” the Deputy Governor said.
Thailand aims to receive 10 million Indian tourists by 2028, Ohnmee said. He further said that TAT is looking at India market seriously with a focussed marketing and promotional strategy for India.