Published on : Friday, September 1, 2017
Of late, Africa is gradually rising in popularity. According to the latest datas declared by Euromonitor International, overseas arrival in Africa grew by 6.5 percent this year, with over 18.6 million tourists pouring into the continent. And we look five years back, that number was roughly 16.4 million.
South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania have been identified as the main travel markets of Africa. These countries cover over 70 percent of international trips to the Sub-Saharan African regions.
Digital integration is one of the significant drivers, which is assisting Africa to carve its footprints on the world travel map.
Increased interaction between hotels, airlines and car rental companies is yet another factor that is playing an important role in this continent. Significant platforms like social media, meta-search engines and the penetration of online travel agents to communicate in a better way with one another offer the visitors with robust travel options.
To quote Christy Tawii, Euromonitor Research Analyst, “many countries are moving away from only promoting Africa as a traditional safari destination, exploring other niche categories such as beach and medical tourism. The travel and tourism market continues to introduce products that suit different types of travelers, accounting for strong growth in major cities across Sub-Saharan Africa.”
The viewpoint of Sub-Saharan Africa continues to be strong. By 2022, over 25 million trips have been predicted by Euromonitor and also added that constant growth will be majorly influenced by growing interest from international visitors as a result of competitive rates.