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Published on : Tuesday, November 14, 2017
Najib Balala, the Tourism Cabinet Secretary of Kenya is quite balanced to climb Mount Kenya. This move was introduced to promote mountaineering tourism. On this Monday, Balala left Nairobi in order to be a part of the team of environmentalists, journalists and mountaineers in the five-day climbing session. This would be a part of the ‘Seven Summits Africa’ tourism promotion campaign.
The daring act is in search for creating a World First by climbing seven African Mountain Summits within seven weeks. “I am excited. Mount Kenya has the most scenic view and diverse animals. We are introducing a new asset that has been underutilised and under-promoted,” Balala said.
Lately, the Cabinet Secretary was chosen to head the United Nations World Tourism Organization or UNWTO Commission for Africa where he assured to leap-frog the tourism of the continent by championing a new approach in terms of security and safety.
After a downfall of four-years, the tourism industry of Kenya almost shrank in the year 2015 with a massive drop in tourist arrivals after couple of Nairobi terror attacks took place along with the coastal region.
Balala revitalized the tourism sector by comprehensive marketing and diversification plan that concerned the areas of non-traditional tourism in order to increase the prospects of both local and international tourism.
The sector estimated a 10 percent growth in international arrivals between January and June this year. Nonetheless, the increase which was witnessed was hoped to slow down with numbers in tourists falling in the midst of fears of political instability in the wake of Kenya’s prolonged presidential elections.