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Published on : Saturday, May 23, 2015
Tourism Malaysia’s efforts to publicise the Malaysia Year of Festivals (MyFest) 2015 continue in Far East Russia. The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz is leading a delegation to participate in the Pacific International Tourism Expo (PITE) from 22 to 25 May.
The event, which takes place at the Far Eastern Federal University, provides an excellent platform for Tourism Malaysia to promote the country’s events for MyFest besides tourist attractions to boost arrivals from the Far East Russian market. It’s also an opportunity to meet and network with local tour agents, airlines, and media.
Dato’ Seri Nazri is accompanied by Y.Bhg Datuk Rashidi Hasbullah, Deputy Secretary General of Ministry of Tourism and Culture (MOTAC), Tourism Malaysia’s Director of Advertising Division Dato’ Abdul Khani Daud and the Director of International Promotion Division (North and East Asia) Nor Aznan Sulaiman, as well as the Director General of Malaysian Handicraft Development Corporation Dato’ Mohd Kamil Mohd Ali.
During the travel expo, Dato’ Seri Nazri is scheduled to launch Tourism Malaysia’s MyFest Billboard Advertising Campaign in Far East Russia and a mobile application called ‘SMART-I’, which aims to help potential visitors to plan their trip to Malaysia and get important information and shopping offers.
Malaysia is pleased to participate in PITE for the fourth time as it is regarded as one the biggest travel expos in East Russia. Last year, a total of 20,000 people visited the event, and a total of 243 companies from China, Indonesia, Macau, Malaysia, the Philippines, Singapore, South Korea, Thailand, USA, and Vietnam participated in the expo.
This promotional effort is expected to boost the arrivals of Russian tourists to Malaysia. Last year, Malaysia received 61,845 tourists from Russia, signifying a 16.2% increase compared to the previous year.