Tourism debate highlights the best ways to endorse Lake George

Published on : Monday, November 27, 2017

washington-monumentWarren and Washington counties are close to each other, but how leaders of these two counties are going to manage their tourism promotion could not be more different.

This year, Warren County had to spend $4.3 million on promotional campaigns, the amount that comes in from 4 percent “occupancy tax” on hotel, motel and bed-and-breakfast rooms around the county.

On the other hand, Washington County has few motels and inns and calculates its occupancy tax receipts in the thousands. In 2016, the county invested $10,000 on tourism promotion as county supervisors worked to find out the measures best suited to promote the county to visitors going forward.

The differences in terms of spending showcase the fact how elected municipal officials select to endorse their areas to visitors differs greatly from county to county and region to region.

In recent months, the Tourism Department of Warren County has come under fire from business owners, especially hoteliers, who say tenancy has been plummeting and tourism troubling.

Though occupancy and sales tax receipts have grown on yearly basis, they say that growth comes from higher rates on hotel rooms, not more people booking rooms.


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