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Published on : Friday, August 18, 2017
FAM trip has been organized of the tour operators and houseboat owners by the tourism department of Kashmir to endorse farm tourism and launch a new tourism product. It took place at Rangret where one can get different varieties of fruits and vegetables.
Director CITH Desh Beer Singh along with his scientists escorted the team of approximately 30 people from travel sector to provide tour of the nurseries and farms. At the same time, the delegation was also showed the large numbered of fruits and vegetables.
Director Tourism Kashmir Mahmood A Shah who headed the travel and trade society to center explained that farm tourism can be an additional attraction to lure visitors in Srinagar.
“Besides having natural beauty, J&K is the only state in the country where almonds and saffron grow. We also have monopoly in other fruits like walnut and apple. CITH has grown hundreds of high-yielding varieties of fruits and vegetables here which we can exploit for tourism purposes. This center is close to airport and is also in Srinagar which means we don’t have to send tourist to far off villages to show them orchards,” said Director Tourism.
The Tourism Director expressed that farm tourism in Kashmir has immense possibility which requires proper promotion.
“Tourists in Kashmir want to make the purchase of apple, walnut, almonds, saffron which are known world over for their taste and quality. Tourists used to buy such products from markets. Here they can have farm tour and get the fresh fruit from directly from the orchards,” said Director Tourism.