Tourism education in Australia propels the country’s tourism industry

Published on : Wednesday, November 1, 2017

indexThe new suite of three year tourism degrees will commence in 2018 and include a Bachelor of Tourism, Bachelor of Tourism (Ecotourism), and Bachelor of Tourism (Marketing).


International visitor arrivals in Australia grew by 11 per cent over the course of 2016, which more than twice the 3.9 per cent growth rate for global outbound travel and well above the 8.4 per cent growth in international tourism across the Asia-Pacific region.


Tourism lecturer Paul Taylor said in 2014 there were 4.2 million international nature-based visitors to Australia, which is an increase of 4 per cent per annum since 2010. “With the growth of nature-based experiences, understanding nature landscapes and wildlife and how you interpret that experience for visitors is very important,” Taylor said.


He added, “This speciality degree will help students with this interpretation to enhance visitor experience and helping create memorable experiences.”


Due to strong growth in both international and domestic visitor numbers to Australia, tourism has become one of the fastest growing sectors in the Australian economy.


“Keeping this in mind we have also developed a Bachelor of Tourism (Marketing) for students who want to pursue a future career in marketing in the tourism industries, as these will see continue to see growth,” Taylor said.


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