Tourism – Enriching the lives of the whole community

Published on : Tuesday, November 28, 2017

Tourism – Enriching the livesTourism is a positive sector. The industry gives people good time, experiences and memories. Also, tourism is all about enriching the lives of the entire community.

However, it has lot of small players – businesses with one to two people actually create memorable experiences on wine or cycle tour or in B&B or café for the visitors. Over 80 percent of tourism related businesses in NZ has one to two employees. This could a partial reason why regional tourism organisations exist.

Starting right from small to the large, regional tourism marketing helps all of them. When we market overseas – we speak about New Zealand first, we talk about Hawke’s Bay next followed by other cities and tourism experiences. If you fail to attract people to Hawke’s Bay, we lose opportunity of attracting them into our cities, districts and businesses.

Lately, I have been in Central Hawke’s Bay conversing to a small group of tour operators. They manage historic homesteads, cable ski parks, marae experiences, theatres and wineries.

Central Hawke’s Bay District Council and the CHB Promotions Board determined to finance a tourism co-ordinator and make them work in CHB as well as Hawke’s Bay Tourism’s offices.

This collaboration is approximately three years old, giving CHB a voice and uplift within Hawke’s Bay travel landscape. With this co-ordinated attempt, positivity and passion, CHB visitor spend has grown around $28m a year in 2015 to over $33m a year till September 2017.


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