Tourism expenditure in Southern Australia reached record high

Published on : Tuesday, April 4, 2017

Southern AustraliaThe latest tourism figures for SA, released last week, were good news for tourism operators across the state and region. It showed that tourism related expenditure in SA had reached a record $6.3 billion. Locally, the Barossa attracted 199,000 domestic visits, with guests staying 493,000 visitor nights.

To quote Tourism Minister Leon Bignell, “The results are great news for the Barossa. There are hotels, gourmet foods, restaurants, winery experiences, festivals and more that are continuing the attractiveness of the Barossa to both domestic and international travellers. Operators like Seppeltsfield Estate (which recently won gold in the Australian Tourism Awards) are just an outstanding example of why our wine regions are known the world over for being a high-quality tourism destination.”

According to Tourism Barossa regional tourism manager Cathy Wills, “The Barossa continues to experience strong weekend accommodation bookings, largely from interstate and local South Australian guests. The international traveller represents a significant opportunity for growth in the Barossa, with international guests often staying mid-week, and filling accommodation vacancies in the mid-week period.”

Wills added, “The recent SA Regional Visitation Strategy planning meeting involving Tourism Barossa board members, key Barossa stakeholders and a team from the South Australian Tourism Commission provided the Barossa with an opportunity to formulate key strategic priorities to be presented to state government to support the development of our local visitor economy.”


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