Tourism expert urges Dubai tourism hubs to maximise their reach into China

Published on : Thursday, February 23, 2017

Tourism expert urges Dubai tourismBy offering more Chinese-oriented tourism goods and services, tourism hubs in the Gulf region should maximise their reach into China, the so-called travel mega-market, Bernama news reported quoting a Dubai-based tourism expert.

 

Bernama News cited that Simon Press, senior exhibition director of Arabian Travel Market (ATM), made the remarks in an e-mailed statement. ATM is Middle East’s biggest tourism fair set to take place in Dubai at the end of April month.

 

“Chinese travellers like to spend their vacation in places abroad, where their
language is spoken by hotel staff, tourist guides and retail salesmen,” said Amit Dhamani, CEO of UAE-based gold and diamond chain, Dhamani, whose branches were the first jewellry outlets employing Chinese staff, over a decade ago.

 

Thus, the Gulf Arab private sector is employing more and more Mandarin and Cantonese speaking staff.

 

Dubai welcomed 540,000 tourists arrived from China in 2016, up from 450,000 in 2015, according to the official government-controlled Dubai tourism body DTCM. Elsewhere, the Sharjah commerce and tourism development authority is preparing to welcome as many as 200,000 Chinese visitors to the emirates by 2021.

 

“There is every reason to believe that China will maintain its position as a top source market, moving forward,” said Press.

 

“Currently, 13 Chinese cities, including Beijing, Guangzhou, Shanghai and Shenzhen, as well as, Hong Kong and Taipei, are connected to Dubai with more than 100 weekly flights,” he added.

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