Published on : Friday, December 21, 2018
Created by Saatchi & Saatchi NZ and Goodoil Films, the campaign builds on the brand’s current message ‘where happiness finds you’.
It’s the first major campaign from Saatchi & Saatchi since winning the account earlier this year.
Tourism Fiji CEO Matthew Stoeckel said that it wanted to commemorate the nation’s environment and hospitality.
“The new creative assets showcase the wide range of experiences within the destination while continuing to showcase Fiji’s stunning landscapes and sharing the ‘bula spirit,” Stoeckel said.
Saatchi & Saatchi NZ developed multiple versions of the campaign to suit each market, including the US, UK and Australia.
Chief creative officer Toby Talbot said that they aimed to capture the emotive connection that the Fijian people make with visitors.
Talbot said, “Everyone who comes to Fiji seems to leave happier. From the incredible singing to the addictive “bula!” of locals that greet you throughout the islands, this campaign is about bottling that happiness and sharing it with the world.”
Tags: Tourism Fiji