Published on : Friday, September 14, 2018
Concerning celebrations for the World Tourism Day this year, a tourism forum is being organized by the Faculty of Business and Economics at GUtech in association with the Ministry of Tourism in Oman. The forum is titled, “Tourism and the Digital Transformation”, and will be held on September 26 at the Kempinski Hotel Muscat, between 6 – 8.30 p.m.
Prof. Dr. Heba Aziz, Head of the Department of Logistics, Tourism and Service Management at GUtech said, “The event is sponsored by the Kempinski Hotel and Shell Oman to whom we are very grateful. The forum will present testimonials on how the tourism sector worldwide has been shaped by the Fourth Industrial Revolution. A leading panel of international and national experts will be discussing their recent initiatives in heritage, hospitality, tourism development, marketing and quality assurance in an interactive and concise forum.”
Now we have emerging technologies and digitalization builds and impacts societies in new and often unexpected ways. Tourism was one of the first sectors to digitalize business processes on a global scale, bringing flight and hotel booking online to become a digital pioneer.
When information and communications technology (ICT) became a global phenomenon, tourism adopted new technologies and platforms. Digitalization of the tourism sector influenced business and consumer in a big way and brought about a complete paradigm shift in the sector.
This year’s World Tourism Day (WTD) will help to explore the opportunities provided to tourism, by technological advances including big data, artificial intelligence and digital platforms, on the map of sustainable development. The UNWTO regards digital advances and innovation as key factors to merge continued growth with a more sustainable and responsible tourism sector.
“Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda”, said the UNWTO Secretary-General Zurab Pololikashvili in his message for the World Tourism Day 2018.