Tourism group explains solid season for the city

Published on : Friday, November 3, 2017

Tourism group explainsAlthough, official rate of the attendance from the Festival would not be available until 2018, the two local tourism organization heads explained that they are happy with the 2017 tourism season of the city.

“As far as the bed and breakfast business goes, it has been a good year,” said Pierre Gadbois, president of the Stratford and Area Bed and Breakfast Association (SABBA).
Lori DeGraw, Stratford Tourism Alliance’s executive director, expressed a similar opinion.
“Our data has been very positive this year,” she said.

As per the own figures of the alliance, the local organization has witnessed many of its own records broken this season.

For example, barring November and December, the in-person visitor number to local tourism centers this year has exceeded the ones recorded in the early 2015. This year, the centers have already witnessed a 10 percent growth in terms of visits in comparison to last year.

Another good indicator is online visits to the city’s tourism website,, DeGraw added.

The site visit has rapidly increased by 20 to 25 percent every year in the last couple of years. However in 2017, the organization is back to double last year’s numbers.

“While it is impossible to say how many of those visits actually become in-person visitors, that to me says there’s awareness about the city and that people are coming to our website to see where they might stay or they might do or events that are going on,” she said.

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