Published on : Saturday, August 19, 2017
As per local tourism operators in Wrexham, there has been a 3.5 per cent growth in visitor spending in the last year, with a total of £115.9m coming to the county in 2016. This made the county one of the strongest performers in Wales.
Badged as the Year of Adventure, 2016 saw popular tourism focussed events such as Focus Wales, ComicCon, the Wrexham Food Festival, a pop-up zip wire on Llwyn Isaf, Underneath the Arches, the Stereophonics gig at the Racecourse Ground and the popular Christmas programme in town.
In addition, investment in the sector by local businesses and regional marketing through the ‘North East Wales’ brand, investment in a new website and brand for the Pontcysyllte Aqueduct & Canal World Heritage Site has also helped in raising awareness about Wrexham as a place to visit for leisure and business.
Lead member for the economy at Wrexham Council, Cllr Terry Evans said, “These latest results are further good news for the tourism sector in Wrexham county borough. Being the local councillor for Chirk, I have seen myself how the town and the county has benefited from the growth in visitor numbers in recent years and I hope that these positive statistics encourage further investment and growth in the sector going forward. It’s also encouraging in particular to see a growth in our events programme and overnight stays which we have worked hard to promote. Both of these generally bring more income for our local businesses here in the county.”
Chairman of the This Is Wrexham tourism partnership, Peter McGivern, said: “We often can be accused of being overly positive about tourism in our county, however year on year the data gathered from local operators and national surveys justifies this as more and more visitors continue to choose Wrexham county as either a base to explore North Wales from or for days out at our local attractions or events. In this last year, the Tourism Partnership and the tourism team at Wrexham Council have collaborated on a number of initiatives and events, all of which have aimed to keep us competitive and attractive to visitors.”
2017 indicates that tourism performance in both Wrexham and across North Wales will continue to develop as the Lonely Planet guide recommends the region as the seventh best place in the world to visit.
Tags: Tourism in Wrexham