Published on : Saturday, October 28, 2017
JTB or the Jamaica Tourist Board has informed that the tourist arrivals to Jamaica maintain to be at a record high ever since the initial phase of this year, which strengthens the tourism sector with a firm growth.
The board mentions that the figures of summer arrivals from all the major US markets have increased.
Between the month of June and August, the island witnessed a total of around 465,517 visitors from the United States, 77,952 from Canada and 8,423 from Latin America respectively.
“We have set the goal of 5 per cent increase for 2017, and the Jamaica Tourist Board has not only delivered but exceeded expectations,” said Edmund Bartlett, Minister of Tourism.
“We will remain vigilant in ensuring that the tourism sector drives growth and provide a boost to the Jamaican economy. Due to these remarkable results, we head into the winter season with great optimism.”
As a result of Jamaica’s tourism boom, the JTB explained that the island is experiencing an advancement of existing hotels as well as new developments across the island, causing an important increase in room stock. The destination is balanced to acquire 15,000 extra rooms projected by 2021, which will carry on driving the expansion of the sector with growth both in terms of arrivals and earnings.
“One of the key factors contributing to the growth seen this year is due to aggressive marketing,” added Donnie Dawson, Jamaica’s Acting Director of Tourism.
“Our global teams continue to work with our partners in the marketplace on promotional initiatives including sales blitzes and heightened public relations activities as we seek to increase our share in our main source markets, while opening up new doors.”