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Published on : Saturday, October 15, 2016
Tanzania’s image in continental tourism looks bright and promising. Mount Kilimanjaro has been declared as the leading tourist attraction in Africa, announced during the World Travels Africa and Indian Gala in Zanzibar. Kilimanjaro attracted 44,366 visitors during 2015-2016 and rises 4,900 metres from its base to 5,895 metres above sea level.
It’s the highest freestanding mountain in the world with three volcanic cones. Its highest peak Kibo is dormant, standing chances of erupting again. The Tanzania Tourist Board (TTB) believes attracting and increasing tourists looks better for Tanzania. They will also take advantage of Tanzanians in the diaspora for marketing Tanzania’s tourism.
Two aircrafts have been bought for reviving Air Tanzania Company Limited (ATCL) which will help lure visitors. Tanzania plans to attract 2 million tourists next year and for that TTB is cooperating with Ethiopia, South Africa and Qatar airlines as well as hotels, travel agents and Tanzania National Parks. Number of international arrivals to the Ngorongoro Crater increased to 39,838 in July 2016. Tourism development in Selous Game Reserve and Ruaha National Park will be increased. Jumanne Maghembe, Natural Resources and Tourism minister said that the government needs to increase tourism budget to attract more visitors.
TTB plans to spread its tourism marketing campaigns to the UK, US, Germany, China, the United Arab Emirates, Russia, India and South Africa. A government delegation from Tanzania recently visited Dubai to know about how tourism is marketed and one of them is usage of social network for marketing the sector.
A recent review from Bank of Tanzania says that tourism is the country’s principal foreign exchange earner, generating $2.2 billion (about Sh4.4 trillion) annually. It is expected that the sector would generate more high paying jobs and link with businesses and local communities.