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Published on : Thursday, November 17, 2016
Visitors are the main deciding factors in the economic development of a region. As per Maura Gast, Executive Director Irving Convention & Visitors Bureau, ‘If you build a place where people want to visit, you’ll build a place where people want to live. And, if you build a place where people want to live, you’ll build a place where people want to work. If you build a place where people want to work, you’ll build a place where business wants to be.
And, if you build a place where business wants to be, you’ll have built a place where people want to visit’. More and more destination marketing is taking the center stage in community development and expansion with increased awareness and better opportunities in the pipeline.
In destination promotion, visitor development and tourism marketing are playing an integral role. Destination marketing organization touches all areas of financial development. While, visitor economy improves the standard of life of the locals creating more job opportunities with better service and infrastructure attracting retail, restaurants and different cultural venues.
Tourism in Oklahoma is the third largest financial driver while largets in the world and the one of the fastest growing economic sector. The return on investment on destination marketing is much rapid with a vivid marketplace.