Tourism in Peru needs to be diversified and promoted internationally

Published on : Monday, March 20, 2017

international tourists visit PeruFor the tourism industry in Peru, improving quality of hotels, services, infrastructure, which is essential for tourism improvement of the country, comes first and foremost. Accessibility is of prime importance today faced by Peru’s tourism industry, with more tourist destinations to be promoted internationally.

 
According to the UNWTO Barometer, in spite of current global insecurity and volatile political scenario, demand for tourism internationally has remained robust. Additionally, the number of global tourists grew by 3.9% in 2016, coming close to reaching 1,235 million visitors, an increase of more than 46 million compared to 2015. South America as a whole saw even bigger growth with more than 6.3% increase, welcoming 32.7 million visitors last year.

 
According to Comex Perú, “Tourism in Peru has grown, but it hasn’t yet grown enough to reach its full potential.” When compared to 2015, around 3.7 million foreign tourists arrived in Peru in 2016, which is a 7.7% increase. Comex Perú added that “While it might seem like a very positive result, it is not entirely so. In the past, the sector’s growth was more dynamic, reaching double digit figures; this slowdown of growth is representative of our relative absence on the world stage.

 

Inbound tourism in Peru only represents 0.3% of the world market and 11.3% of all tourists traveling to South America.” Comex Perú said that by 2021, they wish to reach the goal of welcoming 6.9 international tourists as well fostering a 50% increase in domestic tourism in accordance with Mincetur’s Multiannual Strategic Sectoral Programme. They hope to develop Peru’s tourism potential by taking a long-term view. Comex in its weekly report said that tourism in Peru should go forward by moving away from Machu Picchu being one of its principal tourist destinations.

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