Tourism in Western Australia fails to double the value and attract more visitors

Published on : Friday, December 1, 2017

indexAn unsuccessful attempt to attract more tourists to Western Australia is likely to ruin a plan to double the value of tourism to the state.


An audit of Tourism WA found that its plan to increase visitor spending to $12 billion a year by 2020 was doubtful to succeed, with a shortfall of $800 million forecast.


Auditor General Colin Murphy cited that the reason behind this is insufficient growth in international and interstate visitors. Local travel has also dropped in numbers.


Murphy said that Tourism WA had failed to adapt quickly to changes in the economy and capitalize on initiatives to attract more visitors.


To quote Murphy, “There is still time to achieve the strategy goal but this will be challenging given some areas that have not been delivered on, and the recent economic downturn.”


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