Published on : Thursday, January 25, 2018
This year, the tourism sector in Zimbabwe is expected to grow by more than 20%, with tourist arrivals going past 2.5 million as a result of renewed confidence in the destination triggered by recent changes in the government.
Zimbabwe Tourism Authority chief executive, Karikoga Kaseke said that the outlook for this year is exciting following the ushering in of the new administration led by President Emmerson Mnangagwa in November.
As outlined by the new President, the tourism sector of the country is expected to grow by more than 20% this year, thereby surpassing the annual global tourism growth and the regional growth forecast of 4 to 5% and 5.5%, respectively. Tourist arrivals in Zimbabwe are estimated to reach over 2.5 million by the end of the year.
Kaseke said Zimbabwe is expected to gain positively from an increase in tourism arrivals in Africa which is projected to grow at an average rate of 5.5% per annum for the next decade, according to the UNWTO. He said that the $150 million facelift of the Victoria Falls International Airport would also contribute majorly to the growth of the sector.
To quote Kaseke, “This development is expected to usher in a new era of the country’s tourism growth. Victoria Falls is now the emerging regional aviation hub, connected to major regional capitals such as Johannesburg, Pretoria, Lusaka, Luanda, Windhoek, Gaborone and Maputo.”
Kaseke added that after almost two decades of negative publicity, Zimbabwe “is slowly recovering from the negative image as seen by the removal of travel warnings against the country by several countries including the United States, Japan and Germany last month.”