Tourism India lays strong marketing plans to attract South East Asia

Published on : Friday, May 6, 2016

soth east touristsFor India it is a win-win situation as the country expects a 15 per cent increase in South East Asian tourists. It is a sure pat in the back for the government policy that is waiting for some 900,000 South East Asian tourists to arrive in India this year.


R K Suman, Assistant Director at India Tourism office in Singapore feels that this rise is primarily due to the e-Visa policy and the dynamic promotional campaigns across the region.


Suman feels that the rise will be more than last year where the country saw a 10 per cent rise in south East Asian tourists at this time, this year which was over 754,000.


He feels that increase in tourism has a lot has to do with promotion. He promoted Indian’s tourism across seven sectors in the 10 countries of the Association of South East Asian Nations (ASEAN). He has plans of spreading his promotional activities and campaigns to Cambodia, Laos, and Brunei where he plans to cover the entire market in the group.



He is focusing on a wide range of promotional campaigns n the ASEAN region, through media and television network, as well as public buses which are especially painted with Indian tourist attractions.



Suman is determined to make the numbers grow from 8 million tourists last year, to double digit annual growth in FTA traffic flow. South East Asian tourist traffic into India has been significantly increasing from 540,910 in 2012, 628,955 in 2013 to 685,805 in 2014.



Suman feels that tourist promotional programs have to be organised through seminars, forums, networking sessions and participation in travel, tour and hospitality exhibition in the major cities in the region.



Publicity through the media in the popular ASEAN cities, tying up with newspapers, television, television channels, electronic and social medias, Social media, billboards across shopping malls, greater publicity in public places and public transport.

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