Published on : Saturday, December 5, 2015
On behalf of Ministry of Tourism, Republic of Indonesia and Consulate General of the Republic of Indonesia, Mumbai, VITO India organized “TOP NICHEMARKET –ECOTOURISM EVENT” on Wednesday, 2nd December, 2015 at St Regis Hotel in Mumbai. The objective of the event was to meet the Indian media and potential travel agents in Mumbai.
The evening gathering at St. Regis also showcased the rich culture of the archipelago through dance performances from the islands of Sumatra, Bali and Java and a live Indonesian band. Another very entertaining and most liked by the Invited guests was cooking demonstration of different Indonesian cuisines by Indonesian chef.
Mr. Taufik Nurhidayat, Assistant Deputy of Market Development Asia Pacific, Ministry of Tourism, Republic of Indonesia, Mr. Saut Sriringoringo, Consul General of the Republic of Indonesia in Mumbai, Ms. Gilda Sagrado, Executive Director (Promotion & Marketing) for Bali Tourism Promotion Board, and Ms Shelly Chandhok, Country Manager, VITO India were overwhelmed by the response from both media and travel agents.
India is ranked in the top 10 countries for tourist arrival to Indonesia. Based on the foreign visits realization data of 2014, the number of Indian visitors increased about 16.23% to 237.990 visitors compared to the 2013’s, 204.756 visits. The positive trend of increase in Indian tourist arrivals is visible from January until September 2015, to 195,214 visitors.
Indians can now look forward to holidaying in Indonesia without the worry of paying for visa. The 30 days Tourist Visa Free facility can be used for government duties, education, social-cultural purposes, tourism, business, family visits and on transit purposes only. Visa Free facility will give boost to tourism and we are expecting a substantial growth in terms of Indian arrivals in Indonesia.
To reach the target of 20 million international visitors, the Ministry of Tourism will strive to develop new tourism products and focus on the three main segments of Indonesia tourism:
1. Nature (Marine, Ecology and Adventure Tourism);
2. Culture (History and Religious, Culinary, and Urban & Country Side Tourism);
3. Man Made (MICE and Event, Sport and Integrated Resort Tourism).
Postioning Indonesia as an attractive tourism destination particularly in India our marketing strategy will be more visible in Social media, Print media and Electronic media. Ministry plans to organize more Fam Trips for Indian media, tour operators, and wedding planners and to participate in key Travel and Wedding Fairs in India.