Tourism industry gets realistic

Published on : Friday, December 6, 2019

After experiencing phenomenal growth of four years, sections of the tourism industry have become practical with a bump.


A state of the industry report witnessed that about 38 per cent of operators anticipated a decline in business in the next year, a sharp drop from the just under 12 per cent who felt that way in 2018.


Also, there were anxieties about the strategy of aiming on high value visitors, with half or maybe less surveyed being successful in attracting them.


Tourism Industry Aotearoa Chief Executive, Chris Roberts explained that the rising distrust in the survey of 484 TIA members by the Weltec School of Hospitality Tourism was no shocker and it showed the trend of shifting international market.


“Two years ago we were at the height of a tourism boom and this year things are much softer, so confidence levels have come off a bit, but more tourism businesses are expecting further growth this year than those that are expecting to go backwards.”


He emphasized that tourism was still more positive compared to other sectors in general “Of respondents, 43 per cent expect their situation to improve over the next 12 months. In recent surveys of the wider business community, this number is typically below 10 per cent.”


The luxury of steady growth across the board was no longer the case.


“We’re now seeing tougher times for certain some segments of our industry with some markets well down, when other parts of the tourism economy are still doing well, so is very much more of a mixed outlook at the moment.”

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