Published on : Wednesday, December 6, 2017
One of the key tourism hotshots behind the blockbuster ‘Best Job in the World’ campaign will be guiding a tourism industry forum with local operators in Toowoomba. The forum would provide a great scope for Southern Queensland Country Tourism regarding a unique proposal for taking SQCT on tour to Canada next September.
Michael Branagh, who joined Tourism and Events Queensland (TEQ) earlier this year as Executive Director of Global Marketing, said that the forum is a wonderful opportunity to gain a direct insight from local operators into the region’s tourism sector.
Mr. Branagh said, “Our research has shown that travellers want more than just sight-seeing, they want to immerse themselves in local culture and experiences.”
He added, “With so many unique Queensland experiences, the Southern Queensland Country region is a vital segment of the state’s tourism industry. Insights provided by the sector will prove important for TEQ moving forward. At TEQ we are focused on driving visitation to the state by marketing and promoting our world-class tourism offering and Southern Queensland Country will continue to be a key part of that strategy. I have no doubt the conversations we have on Thursday will help drive visitor numbers even higher.”
The forum at Preston Peak Wines is among a sequence of events which is being held throughout the state bringing in representatives from SQCT and TEQ and connecting them with local operators.
SQCT CEO Mary-Clare Power said Mr. Branagh would be joined at the event by TEQ group executive, destinations and global partnerships, Rick Hamilton, and various other tourism industry leaders.