Published on : Sunday, November 26, 2017
However, instead of treating technology adoption as a one-off, managers and decision makers must obtain better knowledge of the progressive and accumulative affects of technology. This will assist them in taking better and informed decision on how technology can be best used for their business purposes.
Due to the volatility of the tourism industry, decisions on technology by organizations tend to be fairly short term. They focus more on solving problems in the present moment. Thus managers in this sector might face much greater challenges than their peers in other industries, in their attempts to adopt information technology for implementing long-term strategies.
For over 20 years, an information technology infrastructure that enables communication at a global scale, highly efficient but low-cost data processing and heavy personal use of technology have affected the tourism industry in a great way. In the past decade, such technology has also brought forth a lot of competition and breakdown of conventional value chains. Online travel agencies, sharing economy platforms such as Airbnb, the transformation of customer relationship management by smartphones and big data analytics, etc. are just some examples.
Ongoing changes in the macro social environment and micro business contexts have, therefore, made digital transformation an important requisite for every tourism organisation.
The Hong Kong government has supported the development of smart tourism as one of the four main growth strategies for Hong Kong’s tourism industry.
In 2016-17, the government granted HK$10 million to subsidize small and medium-sized travel agents to adopt technology to improve their productivity and service quality, as well as strengthen their competitiveness in local or overseas markets.
Now the management in every organization needs to decide on the adoption of new technology, on the update of software and hardware, and on operation adjustments to match these updates.
Tags: information technology