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Published on : Monday, June 27, 2016
The State Society for the Management of Innovation and Tourism Technologies (SEGITTUR) has introduced the Tourism Intelligence System (TIS) in Spain that converts data into knowledge and information with which destinations can meet the needs of tourists.
The System of Tourism Intelligence is significant for Smart Tourist Destinations, as it allows the analysis of different data sources.
The SIT provides the necessary information to companies and destination managers to make decisions that increase productive capacity, boost competitiveness and to evaluate the return of actions to promote tourism.
On the other hand, it contributes to increasing benefits to visitors adapting to new supply and demand needs.
SEGITTUR has been responsible for the development of the entire project, from the methodology, the data model creation and implementation of the model with the appropriate technology in each case.
Tourist Intelligence System is able to incorporate different data sources, traditional and non-traditional such as mobility, consumption and expenditure and others.
The system has been successfully implemented in two pilot destinations in Spain: Las Palmas and Badajoz.