Tourism Ireland adds new section to Game of Thrones tapestry

Published on : Monday, July 24, 2017

GOT2 - DARK HEDGESTourism Ireland has released a time-lapse video of the weaving of a brand new section of its Game of Thrones® tapestry – part of its 2017 campaign to showcase Northern Ireland as Game of Thrones® Territory to millions of fans worldwide.

 
The centrepiece of the 2017 campaign, created in partnership with HBO, is a Bayeux-style tapestry, hanging in the Ulster Museum – which brings to life the trials and tribulations of the show’s characters in its most epic and famous scenes.

The new section of the tapestry features several scenes from “Dragonstone,” the season 7 premiere of Game of Thrones – including Arya with the Lannister soldiers, Euron Greyjoy’s fleet sailing into King’s Landing, Daenerys and Tyrion contemplating the invasion of Westeros over the Painted Table, as well as Dany’s allies sailing to Dragonstone. The new section of the tapestry will be on display in the Ulster Museum from tomorrow (Tuesday, 25 July).

As season 7 unfolds, new sections of the tapestry will be revealed each week, in the build-up to the next episode, capturing key events from the previous week. Tourism Ireland is sharing these new sections via social media – using a mix of cinemagraphs (“living” photographs), time-lapse videos of the weaving process, carousels and Instagram Stories – to bring the creation of the tapestry to life.

The campaign is now under way across the world in 12 different markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands, Scandinavia, India and the UAE. The campaign is also being rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.

 

 

Source:- Tourism Ireland

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