Tourism Ireland capitalises on unofficial Star Wars holiday – promoting its ‘behind-the-scenes’ Star Wars film in 10 countries

Published on : Wednesday, May 4, 2016

TOURISM IRELANDToday (May 4th) is commonly known as “Star Wars Day” – a special day of celebration for fans of the science fiction franchise everywhere. Tourism Ireland is taking advantage of this unofficial Star Wars holiday, giving an extra promotional push to its recently launched ‘behind-the-scenes’ Star Wars film.


Using #maythefourth, Tourism Ireland will promote its specially commissioned film via Twitter and Facebook in ten different countries – including Britain, the United States, Canada, Italy, Spain, the Netherlands, Denmark, Sweden, Australia and New Zealand. May 4th is the date chosen by fans to celebrate Star Wars because of the easy pun on the famous catchphrase “May the Force be with you” (“May the Fourth be with you”) to declare their love of the franchise.


Over the next 24 hours, Tourism Ireland will target Star Wars fans through its social media channels – reminding them of the film’s connection with Ireland – with messages like:


Tourism Ireland commissioned Lucasfilm to create its special ‘behind-the-scenes’ film during the filming of Star Wars: The Force Awakens on Skellig Michael in 2014. In the film, Star Wars actors, director JJ Abrams and other crew members discuss why they chose this special location for filming.



Source:- Tourism Ireland


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