Tourism Ireland earmarks China to lure more tourists this year

Published on : Saturday, April 1, 2017

New Tourism IrelandNext month, fifteen Irish companies will tour China. This is a part Tourism Ireland’s mission to enhance more visitor traffic to the country. It will target to Chinese travel agents and tour operators based in prime cities like Shanghai, Guangzhou Beijing, and Hong Kong.
Still in China, travel agents are quite popular as language barriers, visa preparation and knowledge gap creates major hassle for many Chinese visitors. Engaging and associating with Chinese travel professionals who have strong potential to sell the best attractions of Ireland and making it appear as one of the foremost destinations in the world to the Chinese is the primary objective of those Irish companies as of now.
To quote Niall Gibbons, CEO of Tourism Ireland, ‘Our sales mission is a key element of our promotional programme in China, to win a greater share of the 4 million Chinese visitors who travel to Europe each year. Tourism Ireland is committed to growing Chinese visitor numbers to Ireland and our sales missions play a significant role in helping us do so.’
China is now the world’s largest outbound travel market with around 127m people heading overseas every year with an estimated spend of around €273bn as per the latest data from the United Nations World Tourism Organization show.


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