Tourism Ireland focuses on America to boost tourism

Published on : Saturday, July 29, 2017

Tourism IrelandIn the coming days, the fresh new campaign of Tourism Ireland to highlight the best side of Northern Ireland and its striking attractions to the world will be starting soon.

In order to harmonize this global campaign, Tourism Ireland is all geared up to promote few additional aspects in the US. The campaign will also try to market Ireland as one of the key filming locations for various popular TV series to America.

Side by side, Tourism Ireland has collaborated with The Hollywood Reporter, one of the best sources to get unbiased Hollywood and entertainment breaking news. This immensely famous online magazine which broadcasts all the latest news from TV and movie world is running Tourism Ireland’s online advertisements on their website, emphasizing Northern Ireland to the people who are searching for online articles and at the same time connecting to the special Game of Thrones section available the international website of Tourism Ireland,

A billboard advertisement showcasing a striking image of the famous Dark Hedges which is also found in Times Square in New York, highlighting Northern Ireland as ‘Games of Thrones® Territory’ to New Yorkers and visitors to the city.

To quote Alison Metcalfe, Tourism Ireland’s Head of North America: “We are taking every opportunity to highlight Northern Ireland and its Game of Thrones® connections. We’re reminding fans that Northern Ireland is one of the main filming locations for the series, with numerous unforgettable set locations. Our aim is to spike people’s curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves.”


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