Tourism Ireland in Germany pairs up with Porsche

Published on : Thursday, June 6, 2019

Tourism Ireland in Germany has paired up with car manufacturer Porsche, for showcasing Donegal and the Wild Atlantic Way as a driving holiday destination.

 

A team from Porsche visited the region and captured content at places like Horn Head, Fanad Lighthouse, Sheephaven Bay, Glenveagh National Park and Glencolumbkille for its website and social media platforms. Their itinerary was designed by Fáilte Ireland.

 

The Porsche crew was joined by two bloggers from Off The Path, which is a popular German adventure travel blog. The bloggers then travelled on from Donegal to counties of Clare, Kerry and Cork, creating stories and posts for the blog along the way. They will also create a suggested Wild Atlantic Way road-trip for their fans and followers.

 

To quote Peter Nash, Tourism Ireland’s Manager Central Europe, “Tourism Ireland was delighted to collaborate with Porsche, to highlight Donegal’s spectacular scenery. We are actively promoting longer-stay holidays and encouraging people to come and discover the Wild Atlantic Way and the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

 

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