Published on : Friday, January 18, 2019
This week, Tourism Ireland in Germany started its 2019 programme of promotions at CMT (holiday exhibition) in Stuttgart. Tourism Ireland is joined at CMT by 14 tourism businesses including Ballyshannon headquartered B&B Ireland from the island of Ireland and Germany.
CMT is one of the biggest travel fairs in Germany, attracting more than 265,000 visitors or potential holidaymakers for Ireland, who are looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as 1,500 travel journalists, during the nine-day event.
To quote Zoë Redmond, Tourism Ireland’s Manager for Central Europe, “CMT in Stuttgart is our first travel fair of the year, providing an excellent opportunity to spread the word about the many great things to see and do in Donegal and to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2019.”
Last month, Tourism Ireland launched its new global campaign, ‘Fill Your Heart with Ireland’. Ads for Ireland have been running in German cinemas during December and on TV during January, and they are reaching millions of viewers.