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Published on : Wednesday, July 22, 2015
The prestigious Embassy of Ireland in London was the venue for Tourism Ireland’s recent business tourism event which was attended by more than 60 senior representatives of international associations in Britain.
The guests heard all about Ireland’s world-class conference facilities and what makes Ireland such a special destination. Business tourism is the most lucrative form of tourism, with associations regularly holding conferences for thousands of delegates in different venues around the world, offering significant economic benefits to the host country.
David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Our event in the Irish Embassy in London was an excellent opportunity to showcase the island of Ireland to key influencers from international associations, in a bid to win a greater share of the lucrative business tourism market for Ireland. We were delighted so many representatives of these international associations took the time to attend, to hear about our superb conference facilities and what makes the island of Ireland unique as a business destination.”
Corporate meetings and association conferences are the focus of Tourism Ireland’s business tourism promotions in GB in 2015. Presentations, workshops and networking events, direct marketing, as well as familiarisation visits for influential buyers are the mainstay of the activity, providing effective platforms for industry partners from the island of Ireland to ‘close the sale’. Tourism Ireland will also have a presence at a number of key events during the year; and monthly e-newsletters are also reaching about 2,000 MICE (meetings, incentives, conferences and events) contacts throughout 2015.
Source:- Tourism Ireland
Tags: Tourism Ireland