Published on : Thursday, September 20, 2018
Tourism Ireland’s autumn campaign will emphasize festivals and events in the island of Ireland in the coming months – from the Dublin Theatre Festival to the Bram Stoker Festival, Galway International Oyster Festival, and up to the New Year Festival in Dublin.
It will focus on off-peak city breaks, along with attracting visitors to more rural areas. As part of the campaign, Angela Scanlon, a TV presenter will lead a new series of online videos, part of a new promotion with The Daily Telegraph in Britain to drive holidays here.
The September to December period generally yields around 30% of Ireland’s annual overseas tourism business.
Minister Griffin said: “The recent CSO release on tourism and travel shows that spending in Ireland by overseas visitors in the first half of 2018 has increased by over 8% on the same period in 2017. I believe that the autumn marketing campaign will be successful in promoting late-season travel.
Sounding a note of caution, the Minister continued: “Whilst performance has been good, getting visitors to Ireland in the off-season remains a challenge for tourism agencies and the industry.”
Tourism Ireland’s autumn campaign is being initiated in Britain, North America, Mainland Europe, Australia and emerging tourism markets.
Tags: Tourism Ireland