Tourism Ireland launches 2017 marketing plans

Published on : Friday, December 2, 2016

TOURISM IRELANDTourism Ireland today launched details of its marketing plans to promote Northern Ireland overseas in 2017, at an event attended by tourism industry leaders from around Northern Ireland.


2016 is set to be the best year ever for overseas tourism to Northern Ireland; by year end, almost 2.1 million people will have visited Northern Ireland. In 2017, Tourism Ireland aims to build on this year’s performance and to welcome 2.15 million visitors to Northern Ireland. This figure will represent growth of +3.4% over 2016 and deliver £557 million to the Northern Ireland economy (+5.6%) next year.


In 2017, Tourism Ireland will continue to promote major Northern Ireland themes and attractions around the world – including the Causeway Coastal Route, Titanic Belfast (Europe’s Leading Tourist Attraction), the Giant’s Causeway, our National Trust properties and our world-class golf. Tourism Ireland will continue to highlight our wonderful food scene, building on the legacy of Northern Ireland’s Year of Food and Drink. Screen tourism will remain a priority, as we continue to capitalise on our connection with Game of Thrones and build on the success of Tourism Ireland’s award-winning ‘Doors of Thrones’ campaign this spring. And, Tourism Ireland will also leverage the tourism benefits of the semi-finals and final of the Women’s Rugby World Cup, which will take place in Belfast in August 2017.


Source:-Tourism Ireland

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