Tourism Ireland launches Northern Ireland Year of Food & Drink 2016 in Scotland

Published on : Wednesday, January 27, 2016

TOURISM IRELANDTourism Ireland launched Northern Ireland Year of Food & Drink in Scotland this week, at Scotland’s Speciality Food Show in Glasgow.



Attendees at the three-day show included more than 1,000 trade buyers from across GB – representing department stores, farm shops, delis, food halls, restaurants and hotels and presenting an ideal opportunity for Tourism Ireland to showcase the wonderful culinary scene across Northern Ireland.



To coincide with Scotland’s Speciality Food Show, Tourism Ireland, together with Invest NI, invited influential Scottish journalists and food buyers to meet some of Northern Ireland’s top food producers in person, to hear more about our award-winning companies, world-class ingredients, talented chefs and wonderful restaurants – all helping to enhance our growing reputation as a truly innovative food destination.



Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Scotland’s Speciality Food Show is a wonderful opportunity for us to spread the word about Northern Ireland Year of Food and Drink and to encourage our nearest neighbours in Scotland to visit this year.



“Throughout 2016,  will place a major focus on highlighting the superb food scene in Northern Ireland. We are inviting everyone to come and enjoy 366 days of celebration – where they can discover the best of local produce and have the chance to experience the wonderful landscapes and coastline which make Northern Ireland so special. With so many great events planned for the year ahead, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”



Tourism Ireland in GB will undertake a busy programme of promotions throughout 2016, to build on the growth in visitor numbers last year. As well as showcasing our superb food and drink, Tourism Ireland will promote the Causeway Coastal Route and driving holidays in Northern Ireland. The organisation will highlight The Gobbins Cliff Path, as well as other iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties.

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