Tourism Ireland leads sales blitz to the United States

Published on : Friday, November 17, 2017

REPRO FREE 14/11/2017, Dallas, Texas – Tourism Ireland, together with a delegation of 18 tourism enterprises, is undertaking a three-city trade and media blitz to the United States this week. The ‘Jump into Ireland’ (JITI) sales blitz will see 12 companies from the island of Ireland and six American tour operators meet with influential travel agents in the key cities of Dallas, San Diego and San Francisco. PIC SHOWS: Ghillian Campbell, Visit Armagh; Eoin McGrath, Culloden Estate & Spa; Alison Metcalfe, Tourism Ireland; John Higgins, National Trust – Giant’s Causeway; and Louisa Benton, Globus Family of Brands, at the ‘Jump into Ireland’ event in Dallas. Pic – Jason Kindig (no repro fee) Further press info – Clair Balmer / Elaine Moore, Tourism Ireland 07766 527719Tourism Ireland, together with a delegation of 18 tourism enterprises, is undertaking a three-city trade and media blitz to the United States this week.

 

The ‘Jump into Ireland’ (JITI) sales blitz will see 12 companies from Northern Ireland and the island of Ireland and six American tour operators meet with influential travel agents in the key cities of Dallas, San Diego and San Francisco. Each event also includes an opportunity for networking with influential travel and lifestyle journalists.

 

The states of California and Texas are important markets for tourism to the island of Ireland and this week’s JITI provides a useful opportunity to cement the links that exist between these parts of the US and Ireland and to highlight what is new and exciting on the island of Ireland.

 

“Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “Our ‘Jump into Ireland’ sales blitz to Dallas, San Diego and San Francisco this week provides an excellent platform to kick-start our promotional effort for 2018 and to spread the word about the many great things to see and do right around the island of Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting consumers with the greatest potential to travel to the island of Ireland, will deliver further growth.”

 

This is the last of Tourism Ireland’s ‘Jump into Ireland’ events for 2017. Previous JITI events this year have visited Washington DC, Atlanta, Boca Raton, Austin, Chicago and Boston.

 

The ‘Jump into Ireland’ (JITI) sales blitz will see 12 companies from Northern Ireland and the island of Ireland and six American tour operators meet with influential travel agents in the key cities of Dallas, San Diego and San Francisco. Each event also includes an opportunity for networking with influential travel and lifestyle journalists.

 

The states of California and Texas are important markets for tourism to the island of Ireland and this week’s JITI provides a useful opportunity to cement the links that exist between these parts of the US and Ireland and to highlight what is new and exciting on the island of Ireland.

 

“Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “Our ‘Jump into Ireland’ sales blitz to Dallas, San Diego and San Francisco this week provides an excellent platform to kick-start our promotional effort for 2018 and to spread the word about the many great things to see and do right around the island of Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting consumers with the greatest potential to travel to the island of Ireland, will deliver further growth.”

 

This is the last of Tourism Ireland’s ‘Jump into Ireland’ events for 2017. Previous JITI events this year have visited Washington DC, Atlanta, Boca Raton, Austin, Chicago and Boston.

 

 

Source:- Tourism Ireland

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